"Who better to tell us about the future of advertising than Joe Cappo? His years at Advertising Age and his vast knowledge of the industry make for a deeply insightful book."-Gordon Hughes II, President and CEO, American Business Media.

      "Joe Cappo has 'been there and done that' so he is eminently qualified to prognosticate with The Future of Advertising. Every advertiusing and marketing executive can learn how we got here and where we're going next. A blueprint for the future."-Don E. Schultz, Professor Emeritus-in-Service, Integrated Marketing Communications Department, Northwestern University. 

      "This book is an enjoyable read for practictioners, educators, students and anyone who loves advertising and wants to learn more about this exciting, sometimes crazy, and constantly changing business."-Joe Pisani, Ph.D., Professor, Department of Advertising, University of Florida.

  The book they are talking about is:                                              

Published in 2003 by McGraw-Hill and available on www.amazon.com. The book starts with the author's personal involvement as marketing columnist for the Chicago Daily News and Crain's Chicago Business. It demonstrates how the "old ad game" isn't a game anymore. It's a tough business in which not all participants will survive. 

Now available in paperback!

This was his second book, coming after the best-selling "FutureScope: Success Strategies for the 1990s and Beyond," published by Dearborn Publishing in 1990. A third book is in the works...